When Macmillan publishers came to Mess looking for an immersive fan experience for their popular Lunar Chronicles series, we delivered a site chock full of features.

The blocks at the top of the homepage showed social media based challenges that allowed users to unlock new content and enter exclusive contests once a certain number of tweets or posts were reached. The bottom section of the page pulled in Tumblr content posted by both fans and the publisher.

Homepage featured social challenges and blog content

One of the most interesting elements for the site was a "Glamour Yourself" feature, which allowed users to use their webcam to add special effects to a 4 second video loop.